Feeling intimidated by social medial? But you know you need it to brand your business, right?
Here are 10 tips on social media from Melissa Bailey, award-winning blogger of Hungry Food Love. I met Melissa in 2012, when I recruited her to blog about food for the Democrat and Chronicle’s then new Flavors of Rochester website. (Melissa was working in marketing at the time and catering parties on the side.)
Blogging for the D&C gave her confidence and experience, and soon she started Hungry Food Love. She’s done an amazing job with it. Sure, it’s a blog about food and it includes recipes, but now it also includes crafts, “things we love,” and more about Melissa’s life, travels, and giving back. Be sure to read her amazing story about her trip with World Vision to her native country of the Dominican Republic.
One step at a time
Here are Melissa’s top 10 tips for using social media to brand your business.
- Get familiar with social media.
- Set goals.
- Do not use all platforms.
- Know your options.
- Do it right or not at all.
- Show your expertise.
- Build a community.
- Get organized.
- Cross promote.
- Set realistic goals.
Melissa shared these tips at the recent Latinas Unidas 2nd Annual Latina Business Expo in Rochester, N.Y. I hadn’t seen Melissa in a few years, so it was heart-warming to give her a hug and see how much she’s accomplished, with her awards for blogging and being featured by NBC Latino and in Better Homes and Gardens and Woman’s Day.
Her tips are right on; for me, the most important is to get organized. Without organization, you can’t achieve results consistently. And as Melissa reminded us, “Do one step at a time. So it’s not overwhelming.”
Do check out Hungry Food Love; it will give you inspiration!