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Don’t miss these 3 ‘simplified social media’ classes

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SCORE classes on social media can help you grow your business.
SCORE classes on social media can help you grow your business.

Are you confused about how to use social media effectively? Do you struggle to figure out the best strategies to connect with customers? Are you on LinkedIn but it’s not helping you grow your business?

Then check out three upcoming classes sponsored by the Greater Rochester Chapter of SCORE. If you’re not familiar with SCORE, you may be missing out on some great learning and mentoring opportunities. I’ve been a volunteer with the Rochester chapter of SCORE for about 2 years.

Talent galore within SCORE

We have volunteers who come from an amazingly wide background of talents related to business: manufacturing, accounting,  sales, HR, marketing, social media, purchasing, retail, and more. We’re affiliated with the federal Small Business Administration. We offer free one-to-one mentoring (yes, free!) and low-cost classes.

One of our volunteers, Tamara MacDuff, who also is an associate of Sutter Communications, is going to be teaching about social media for the next three Saturday mornings in Rochester.  Each class is from 9 a.m. to noon at the Greater Rochester Chamber of Commerce, 150 State St., and each costs $25. That’s a steal for a three-hour class!  She knows her stuff, and she makes class fun. You can read about her background here.

Be active, helpful and consistent on social media

That’s the subtitle for these classes. Here’s the schedule and click on each name for more info and to register:

Oct. 22, Facebook: Learn about the 80/20 strategy; how to post using a scheduler; making a content calendar; and more.

Oct. 29, Twitter: Learn best practices; how to schedule your posts; using Twitter cards to drive traffic to your website or blog; and more.

Nov. 5, LinkedIn: Learn about LinkedIn groups; how to publish on LinkedIn; how to have conversations; and more.

What questions do you have about using social media effectively? Let me know and I’ll write a blog to answer your questions.

 

 

Check out Kiva to get money for your biz

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Kiva is an international micro-lending organization.
Kiva is an international micro-lending organization.

You’ve probably heard of Kickstarter as a crowd-funding way to raise money for your business or start-up. But what about Kiva?

What I like about Kiva is its emphasis on alleviating poverty, so it works with entrepreneurs  with little or modest means who need cash. Kiva connects him or her with people who want to do good. The money is a loan, not a donation. So for just $25, a donor can make a difference.

How Kiva works is pretty simple. An entrepreneur applies for a loan, and the application goes through an underwriting and approval process. (The underwriting is interesting; it means that the applicant is able to get friends or family to contribute a portion of the loan request, to show the applicant’s trustworthiness. Or  a Kiva-approved trustee can vouch for the borrower.) The Kiva website is full of compelling stories of people around the world who are seeking loans for things like a tractor for their farm or a bicycle and school supplies for a student. When the borrower repays the loan, the money goes back into the lender’s Kiva account and the lender can loan it out again if he/she chooses to do so.

Informational session Oct. 13

The city of Rochester is partnering with Kiva, and offering a great deal to applicants with businesses in the city. Brad Willows, project coordinator for Kiva Rochester, spoke about Kiva at Learn to Soar 2.0,  a day of seminars for small business owners that was sponsored by the Greater Rochester chapter of SCORE, of which I’m a member.

Brad is hosting an informational session  from 6 p.m. to 7:30 p.m. Oct. 13 at the Arnett Branch Library. You can read details here. Through the city’s partnership with Kiva, borrowers can get a loan of up to $10,000 from online lenders. What’s especially appealing about the City of Rochester’s program is that the city has set up a matching loan fund that totals $100,000.  If a qualified borrower receives $5,000 from lenders, the city will match it with another $5,000. What a great opportunity.

For more information on eligibility, click here. You can also call Brad at (585) 428-6053 or email him at bradley.willows@cityofrochester.gov.